As a business proposition, it's a non-starter.是什么意思？

As a business proposition, it's a non-starter.

作为一份商业建议，它不可能取得成功。

as

adv. 同样地，一样地，例如；prep. 作为，以…的身份，如

例句
As far as I can recall, Patti was a Smith.
我记得帕蒂是姓史密斯的。

business

n. 商业，交易，生意，事务，业务，职业，行业；

例句
Many men still have difficulty accepting a woman as a business partner...
许多男性仍然无法接受女性商业伙伴。

proposition

n. 提议，建议，待处理的问题，主张；v. 向…提出下流的要求，求欢；

例句
The proposition that democracies do not fight each other is based on a tiny historical sample.
认为民主国家互不争斗的观点是以一个极小的历史样本为根据的。