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(有自己特定的需求、目标顾客和产品的)小众市场，缝隙市场，利基市场;商机
A niche in the market is a specific area of marketing which has its own particular requirements, customers, and products.
例句
I think we have found a niche in the toy market...
我想我们已经在玩具市场找到了一个商机。
Small companies can do extremely well if they can fill a specific market niche.
如果能填充特定的市场空白，小公司可以发展得相当出色。
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ADJ
(营销)针对特定客户群的，细分的;专营的
Niche marketing is the practice of dividing the market into specialized areas for which particular products are made. A niche market is one of these specialized areas.
例句
Many media experts see such all-news channels as part of a general move towards niche marketing...
很多传媒专家把这些纯新闻频道看作是朝着细分市场这一大势转变的组成部分。
The Japanese are able to supply niche markets because of their flexible production methods.
日本人具有灵活的生产方式，故而能满足特定客户群的需求。
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壁龛;(山体或悬崖上的)凹洞
A niche is a hollow area in a wall which has been made to hold a statue, or a natural hollow part in a hill or cliff.
例句
Above him, in a niche on the wall, sat a tiny veiled Ganesh, the elephant god...
在他上方墙上的壁龛里安放着一尊极小的蒙面象头神伽内什的塑像。
There was a niche in the rock where the path ended.
小路尽头的岩石上有一个凹洞。
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称心的工作;合适的活动
Your niche is the job or activity which is exactly suitable for you.
例句
Simon Lane quickly found his niche as a busy freelance model maker.
西蒙·莱恩很快找到了适合自己的位置，成了一名忙碌的模型制作的自由职业者。
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PHRASE
为自己创造一个稳固的位置
If you carve a niche for yourself, you organize your work to create a secure position.
例句
...a firm of solicitors that has carved a niche for itself in handling claims for investor compensation...
凭借为投资者赔偿诉讼提供服务谋得一席生存空间的律师事务所
The new superconductors look set to carve themselves a useful niche in the world's electrical industries.
这种新的超导体看起来很有可能在世界电气工业中占得能够发挥作用的一隅。