merchandising是什么意思？

merchandising

英[ˈmɜ:tʃəndaɪzɪŋ] 美[ˈmɜrtʃəndaɪzɪŋ]

• n. 商品推销，销售规划；
• v. 推销(merchandise的ing形式)，经营；

例句

• We are selling the full range of World Cup merchandising. 我们出售世界杯的所有纪念商品。
• millions of pounds' worth of Batman merchandising 价值数百万英镑的《蝙蝠侠》的衍生产品
• Company executives say revamped merchandising should help Macy's earnings to grow. 公司主管说销售规划改进后应该能够帮助梅西公司提高收益。
• The club says it will make increasing amounts from merchandising. 俱乐部称会从衍生商品中获得越来越多的利润。
• We are selling the full range of World Cup merchandising... 我们出售世界杯的所有纪念商品。

柯林斯高阶英汉双解学习词典释义

• N-UNCOUNT
  (与影片、运动队、流行乐队等相关的)附带商品，文化衍生品
  Merchandising consists of goods such as toys and clothes that are linked with something such as a film, sports team, or pop group.
  例句
  We are selling the full range of World Cup merchandising... 我们出售世界杯的所有纪念商品。 The club says it will make increasing amounts from merchandising. 俱乐部称会从衍生商品中获得越来越多的利润。
• N-UNCOUNT
  推销;商品拓销;销售规划
  Merchandising is used to refer to the way shops and businesses organize the sale of their products, for example the way they are displayed and the prices that are chosen.
  例句
  Company executives say revamped merchandising should help Macy's earnings to grow. 公司主管说销售规划改进后应该能够帮助梅西公司提高收益。

英英词典释义

• Noun
  1. the exchange of goods for an agreed sum of money